Orion Automotive powers up e-commerce with Odoo

The recent Odoo Experience Days brought together experts, innovators, and industry leaders to discuss the latest developments and success stories in the world of Odoo. One standout presentation was delivered by Bob Verdonck, Project Manager at Dynapps, who shed light on Orion's success story with Odoo. Learn how Orion enhanced their operations in the automotive industry by integrating 3 Odoo-powered webshops with our assistance.


Who is Orion Automotive?

Orion Automotive is a leading provider of protective and functional accessories for commercial vehicles, catering to businesses of all sizes across various sectors. With a commitment to innovation, quality, and customer satisfaction, the company has established a strong reputation in the industry. Operating from a single warehouse in Veghel, Netherlands, Orion Automotive serves a diverse clientele through its three webshops.

Challenges faced

As Orion Automotive sought to expand its online presence and streamline its operations, it encountered several challenges that required innovative solutions:

  • Managing Multiple Webshops: With three distinct webshops catering to different customer segments, maintaining a consistent and unified brand experience across all platforms was a challenge.
  • Replacing ERP and Integrating Webshops: The company's legacy ERP system was unable to handle the complexities of its growing e-commerce operations.
  • Streamlining Logistic Flows: Operating from a single warehouse, optimizing inventory management, order processing, and shipping was crucial.
  • Integrating with DeliveryMatch: Integrating with DeliveryMatch, a multi-carrier platform, was essential for efficient carrier selection and shipment tracking.
  • Securing Webshop Checkout: Providing a secure and user-friendly checkout process was paramount for customer satisfaction.
The Odoo Project Scope

To address these challenges and achieve its e-commerce goals, Orion Automotive embarked on an Odoo implementation project, encompassing the following scope:

  • Seamless Integration of Webshops: Integrating the three webshops to provide a unified customer experience.

  • Streamlined Backend Operations: Implementing Odoo's robust backend system to streamline sales, purchase, inventory, and accountancy functions.

  • Carrier Integration with DeliveryMatch: Integrating DeliveryMatch to optimize carrier selection and shipping processes.

  • Seamless Webshop Checkout with Multisafepay: Integrating Multisafepay Odoo v16 to simplify the checkout process and ensure secure payments.

  • Enhanced Product Exploration: Installing specialized product-related modules to empower frontend users to explore unique vehicle and accessory combinations.

What is the result?

Orion Automotive has transformed its e-commerce operations with Odoo, seamlessly integrating three webshops and optimizing shipping through carrier-independent software. Operating from a single warehouse, Orion has achieved synchronized intercompany flows, ensuring efficient inventory management and order processing. With a robust Odoo platform and a customer-centric approach, Orion is ready to tackle the future of e-commerce.

What can we learn from Bob?

Orion Automotive's Odoo success story offers valuable insights for businesses seeking to optimise their e-commerce strategies. We sum up the 3 most important learnings from Bob:

  • Regularly clean up master data to ensure its accuracy and reliability for better decision-making, reduced costs, and enhanced customer satisfaction.
  • Test integration scenarios thoroughly but be prepared for unforeseen issues at go-live, using continuous monitoring and proactive problem-solving to manage exceptions.
  • Take a gradual and phased approach to digitisation, automating specific processes or departments before expanding the scope, ensuring a smoother transition and employee adaptation.

"While thorough testing is crucial to ensure a successful integration, it's important to acknowledge that unexpected challenges can arise during the go-live phase."

Bob Verdonck Project manager Dynapps

Orion Automotive's e-commerce transformation journey stands as a testament to the transformative power of technology and innovation in the e-commerce landscape. By embracing Odoo's versatility and scalability, Orion Automotive has not only achieved remarkable growth but has also set a high standard for other businesses seeking to optimize their e-commerce strategies and drive growth.

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